Samsung XR Headset Launch Postponed Amid Intense Competition from Apple Vision Pro, Report Reveals
According to a report from SBS Biz (Korean), Samsung's forthcoming XR headset, intended as a competitor to Apple Vision Pro, has experienced a delay of "one to two quarters" from its originally planned release in early 2024. In February, Samsung had announced a partnership with Qualcomm and Google to develop the XR headset, with Qualcomm supplying the chipset and Google providing the operating system. Samsung Electronics recently informed its display manufacturing partners, Samsung Display and China's BOE, about the postponement of the release of their "existing XR devices," as per the report. The initial plan was to have headset samples ready by the end of this year, followed by mass production in early 2024. However, this timeline has been pushed back by approximately three to six months. An unnamed official familiar with Samsung's internal affairs stated that the decision to delay was influenced by the unveiling of Apple Vision Pro during Apple's Worldwide Developer Conference last month. The official mentioned that Samsung would review internal specifications and performance, including design and display, for the new XR product. If this report proves accurate, it will be interesting to observe Samsung's pursuit of the high-end market, where Apple's $3,500 mixed reality headset is expected to excel upon its early 2024 release. Although Samsung's intentions were not explicitly stated when the headset was initially announced earlier this year, it seems more logical for the Korean tech giant to compete in the premium XR headset market against Apple, rather than directly rivaling Meta's upcoming Quest 3 mixed reality headset, scheduled to launch in Fall 2023 at a price of $500.